Reputation Intelligence now offers three core services: a personal call through the EveryExpert platform being the basic service offering.

Additionally, there is the Situational Intelligence assessment offer and if you want an ongoing service, there is the Reputation & Trust Advisory retainer.

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Serving B2C and B2B with proactive and responsive services in matters of trust, stakeholder relationships, incidents/conflicts/crises and reputation.

Background in media, public relations, conflict management, negotiation, crisis response and reputation.

Consulting, advising and professional opinion.

Situation Intelligence Assessment

Clarity Before Important Decisions

A conflict emerges. A relationship becomes strained. Troubling information surfaces. A situation feels more consequential than it first appeared.

Before important decisions are made, it can be valuable to step back and better understand what is happening, what may be at stake and what risks deserve attention.

A Situation Intelligence Assessment provides a thoughtful, independent analysis of the people, dynamics, risks and considerations surrounding a challenging situation.

The goal is not simply gathering information. It is developing clearer understanding, better judgment and greater confidence before deciding how to move forward.

When You May Want an Assessment

You may benefit from a Situation Intelligence Assessment when:

• A conflict is emerging and you are uncertain where it may lead.

• Trust has been strained in an important professional or personal relationship.

• A situation appears to be escalating and the potential consequences are unclear.

• Troubling information, allegations or concerns have surfaced.

• Important decisions must be made and the stakes feel unusually high.

• You want an independent perspective before taking action.

• You believe you may not be seeing the complete picture.

What the Assessment Examines

Depending on the circumstances, the assessment may examine:

• Key stakeholders and relationships

• Trust dynamics and concerns

• Reputational considerations

• Potential risks and vulnerabilities

• Areas of uncertainty

• Escalation possibilities

• Decision considerations and options

Deliverables

• Initial consultation

• Independent assessment and analysis

• Written findings summary

• Strategic discussion of observations and considerations

• Recommended next steps

What This Assessment Is Not

A Situation Intelligence Assessment is not an investigation, legal service or public relations engagement.

Its purpose is to help you better understand the people, dynamics, risks and considerations surrounding a situation so decisions can be made with greater clarity, confidence and awareness.

Moving Forward

Some situations become more difficult because important factors are overlooked, misunderstood or recognized too late.

The purpose of a Situation Intelligence Assessment is to help you better understand what is happening, what may be at stake and what deserves thoughtful consideration before important decisions are made.

$950
Contact Michael to initiate a conversation or detailed discussion.

Serving B2C and B2B with proactive and responsive services in matters of trust, stakeholder relationships, incidents/conflicts/crises and reputation.

Background in media, public relations, conflict management, negotiation, crisis response and reputation.

Consulting, advising and professional opinion.

Reputation & Trust Advisory — Monthly Retainer

Protect What Matters Most

Trust. Reputation. Relationships.

Your trust, reputation, relationships, confidence and peace of mind are among the most valuable things you have built. They can also be more fragile than most people realize, until an unexpected test of them develops.

A conflict begins to take shape. A trusted relationship feels uncertain. A situation carries higher stakes than it first appears. You receive troubling information.

Something feels off or maybe, you simply want to make sure you are protected and not caught off guard. Before you act, you want perspective. You want experienced judgment. You want someone, as a reliable ally, in your corner.

Reputation & Trust Advisory is an advisory relationship that provides access to a deeply-knowledgeable, wide-in-scope, trusted advisor and ally when concerns involving trust, relationships, reputation and communications arise.

This is for people who understand that some situations are easier to prevent than repair.

When You May Want Support

You may want access to an experienced advisor when:

• A conflict is beginning to emerge and you are unsure how serious it may become.

• Trust has been strained in an important professional or personal relationship.

• You’re facing a difficult conversation & want to think through the risks before acting.

• A situation feels increasingly uncertain, uncomfortable or high stakes.

• Your reputation, credibility or standing with others may be affected.

• You need an experienced sounding board to help you see what you may be missing.

• You want a second set of eyes on a sensitive communication, message or situation.

• You simply want reassurance that you are thinking clearly before making an important decision.

What This Advisory Relationship Provides

As a monthly retainer client, you have access to a knowledgeable advisor and ally who understands how trust is built, how it can be damaged and what is often at stake beneath the surface of difficult situations.

When concerns arise, you can reach out by phone or email for counsel, perspective and support.

Together, we work to better understand what is happening, what matters most, what risks may exist and what options deserve consideration before important decisions are made.

The objective is thoughtful judgment, clearer understanding and better-informed action.

What Becomes Possible

When trust, relationships and reputation are approached thoughtfully, different outcomes become possible.

• Trust is retained, strengthened or restored.

• Relationships are protected.

• Opportunities are preserved.

• Risks become easier to recognize and address.

• Situations are understood more clearly.

• Decisions are made with greater confidence.

• Uncertainty becomes more manageable.

• Difficult circumstances become less isolating.

Most importantly, you gain peace of mind knowing you have an experienced advisor available when questions, concerns or challenges arise.

What You Can Count On

I provide responsive, calm, professional and ethical support.

I take your concerns seriously.

I exercise sound judgment.

I will be respectfully, sensitively candid when needed and supportive when support matters most.

If circumstances require attention, I am available seven days a week and strive to respond promptly.

My role is not simply to provide advice. It is to help you better understand what is happening, what is truly at stake and how to protect what you have worked hard to build.

A Trusted Advisor and Ally

Some people may not realize that they would value this type of advisory relationship, until they need it. Others recognize that having a trusted advisor available before problems emerge, can be every bit as valuable as having one when they do.

Either way, the purpose is the same: To help protect what matters most before, during and after life’s more challenging moments.

Serving B2C and B2B with proactive and responsive services in matters of trust, stakeholder relationships, incidents/conflicts/crises and reputation.

Background in media, public relations, conflict management, negotiation, crisis response and reputation.

Consulting, advising and professional opinion.

When Trust and Reputation Are at Stake:
The Standing Retainer

Two ways to work with me.
One purpose: you are never caught unprepared.

Reputation and trust risks rarely announce themselves in advance. A lawsuit, a leadership departure, a leaked email, a regulator’s letter, a viral complaint. By the time it is visible, the clock is already running.

This retainer exists so that when your moment comes, you are not starting from zero. You already have someone who knows your organization, your history, and your vulnerabilities, ready to move.

Tier One: Standing Access

$3,000 per month

This is the quiet part of the work. You are not paying for hours logged. You are paying so that if something happens, you are not searching for help while the situation worsens.

What is included:

• I am briefed on your organization, leadership, and known risk areas in advance

• Quarterly check-in call to review anything on the horizon

• Priority access if a situation emerges, no delay, no re-explaining who you are

• Light monitoring for reputation-relevant developments involving your organization

This tier is built for organizations who want a known, trusted advisor already in place before they need one, not a name they have to search for under pressure.

Tier Two: Activation

$3,000-6,000 per week, confirmed before work begins

This is what happens when something actually hits. Standing access ends and full engagement begins.

What this looks like:

• Direct, hands-on counsel through the acute phase of the situation

• Message strategy, stakeholder communication, and decision support under pressure

• Available on the timeline the situation demands, not a standard business week

• Judgment drawn from 20 years of navigating high-consequence moments for organizations under scrutiny

Activation is billed separately from the standing retainer because real crisis work deserves its own commitment, not a rate that assumes a quiet month.

Why the two-tier structure

Most advisors offer one of two things: a flat retainer that feels like insurance you are not sure you need, or a one-time emergency call that only exists once you are already in trouble.

This retainer gives you both, priced honestly for what each actually is. Standing access is affordable enough to be a real budget line. Activation is priced for what it actually delivers when it matters most.

Start here

If you are not yet ready for a standing retainer, the Situation Intelligence Assessment is a bounded, one-time engagement to get clarity on where you stand right now. [Link to Assessment page]

If you already know you want a trusted advisor in place before the next situation arrives, reach out to start the retainer conversation.